Users will soon have a new feature that allows them to reduce the volume of AI-made content appearing in their timelines. This move comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.
Pilot Phase and Launch
The update is being tested over the next few weeks before a global rollout. This development coincides with a increase in AI-generated material, driven by recent AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing channels on another major platform only show content made by AI. A large amount of this material is considered low-quality AI content, a term for substandard, bulk-generated content that is frequently illogical or bizarre.
“We know from our community that numerous viewers like content made with AI tools, from AI artwork to educational videos, and we intend to offer the community the power to increase or decrease of that, according to their own preferences,” said a platform representative.
AI on the Platform
TikTok announced that there are currently over a billion videos on its service labeled as AI-generated. In total, in excess of 100 mn media items are added to the service every day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Users will be able to reduce or increase the volume of AI-generated videos they view by opening the topic control option in the platform and selecting the AI content topic. Further subjects that currently be controlled under the filter encompass politics, style, aesthetics, and dance.
Platform Guidelines
The platform’s rules oblige users to identify lifelike artificially created content, and it prohibits malicious deepfakes of well-known individuals or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.
In addition, the platform will now apply an AI-generated tag to content made using its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This action is aimed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
The platform is additionally introducing a $2m educational fund for specialists and groups to create informative material about ethical AI use. This project will benefit non-profit groups focused on educating programming and robotics.
Platform Protection
The video-sharing app has defended its content review process, amid discussion over intentions to cut jobs for hundreds of safety staff in Britain. TikTok is expected to cut 439 jobs in its trust and safety division in the UK capital, with trade unions and internet security professionals raising concerns that staff are being displaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but AI can shield workers by removing the most graphic content before it has to be seen by staff. The company announced a significant reduction in explicit and harmful content reviewed by content reviewers over the past year due to reliance on its AI tools.
It is vital to combine people and machines to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a extensive automated help is making a difference process content quickly.”
